From 2008 to 2013, Botonomy had implemented a custom academic resource planning system for the 2nd largest university in Canada. It was the subject of multiple conference talks in Canada and the US. Our client owned that system, but we learned a LOT about the business. The next step was getting our message out to other prospective higher ed clients. One of the ideas I had was to create short amusing videos that could be inserted into the Twitter streams of US and Canadian higher ed conferences via a hashtag (such as #CT2015) or a tweet directed at the Twitter handle of the conference (like @EDUCAUSE), explaining why we WEREN’T attending, and getting our name out there in the process. That way, we could have a virtual presence at the conference without incurring the time and financial cost of attending in person. I created a few of these in 2015: CANHEIT 2015 EDUCAUSE 2015 Campus Technology 2015 (Note: My personal favorite) My theory was that the ability to do high quality video-based storytelling in-house would pay dividends in a variety of contexts, from marketing to service offering creation.
